iCopyright Article Tools White Paper

iCopyright Article Tools:
Maximizing Revenue and Minimizing Piracy

Abstract:
Article tools and the copyright notice can work in concert to greatly improve the usability of content and increase publisher revenue, while reducing piracy of copyrighted content. Most publishers are missing the boat. Article tools give readers the green light to do something with content besides read it. So does the copyright notice if it is implemented as an interactive link and not as static text. This paper presents some of the findings of a recent user survey and independent usability testing of article tools. It makes the case for iCopyright's advanced article tools and interactive copyright notice.

Contents:

A Better Solution Based On New Information
Why the Fuss Over Article Tools?
A Wasted Competitive Advantage
What’s Wrong with the Article Tools Used by Most Publishers?
Why Internal Fixes Don’t Work
Why Have Article Tools at All?
Which Article Tools Are Most Important?
Syndicating Your Article Tools and Copyright Notice
Article Tools and Contextual Advertising
Article Tools and License Verification
Article Tools and Site Analytics
Article Tools and Editorial Direction
Usage Data from Partners
How Much Usage of Article Tools Should You Expect?
How Much Revenue Should You Expect?
Will iCopyright Article Tools Cannibalize Reprint Sales?
Which Group Within Your Company Should “Own” Article Tools?

	“The more you know about copyright, the more you realize it is the foundation upon which most content is created. Copyrighted content employs us, enlightens us, and entertains us. Without copyright and the benefits it affords content creators, we would be unemployed, uneducated, and bored silly.” - Michael O'Donnell, Founder & CEO, iCopyright