How to Monetize your Blog: Make it “License friendly” (Part 2)

 

How to Monetize Your Blog ... What is online content worth?The blogger’s online business toolkit seems to grow daily:  advertising, affiliate sales, sponsored posts, selling products and services, consulting, speaking, selling books, and more.

Whether you do ALL of those things — or NONE of those things — there’s one more revenue opportunity that is often overlooked. Make your original online content license friendly.

Let’s first look at some of the common alternatives.

How to Monetize Your Blog: Give Content Away for Free?

Some blog writers give their content away for free–no permission required to reuse it, no strings attached to how it is reused.

That’s certainly one philosophy, and there are bloggers who do this quite successfully — like Leo Babauta, of the blog, Zen Habits.

His belief is that the free reuse of his content generates more opportunity than requiring permission ever could. His “uncopyright” philosophy is summed up here.

Offering free content works well for many content creators who use it as a gateway to to sell other products and services.

But, don’t overlook the market value of your excellent content as a source of revenue, too.

Creative Commons and Other Partial Solutions

Some bloggers are outraged at having their work reused without permission, and take a pragmatic approach: define the terms for content reuse, and go after infringers using plagiarism detection tools.

Many in this group allow noncommercial reuses of their content using a Creative Commons license, and combine this with a plagiarism detection tool to track down misuse of content.

To this group, we’d say:  Why just limit the downside (misuse of your content) with none of the upside?  Why not allow legal reuse of content up front, with a proper license, and, potentially, revenue?  You’ll have fewer infringers to chase down later!

Instant Licensing: A Business Model Benefitting Both Content Creators and Readers

What’s the next logical step in your blog’s evolution?  We suggest becoming a license friendly blog:

  • Continue to distribute and republish content widely
  • Ensure that permission to reuse your content is granted properly and easily
  • When it makes sense to the reader, license content automatically with the click of a mouse
  • Build in the detection of content misuse (piracy), seamlessly.

iCopyright’s Toolbar and patented licensing service, combined with rePubHub, which expands the reach of of your content through syndication,  gives you the power to do all of these things, instantly and inexpensively, a win-win for content creator and reader alike.

Watch a quick video, to learn how installing the iCopyright Toolbar can help you protect, monetize, syndicate, and license your content!

It all comes down to choice.

In Part 1 of this series on blog monetization, we explored the various stages that blogs go through as they grow, and the most common tools used by entrepreneurial bloggers to create a profitable online business model.

In this post, we suggest equipping your blog with the means to present your content in a licensing friendly form, and syndicate it for the furthest reach possible.  That combination is a 1-2 punch for content creators!

It all comes down to choice.  Just as you give readers the choice to buy a carefully vetted affiliate product, or the choice to click on the ads on your page, you can let others choose to republish or reuse what you create, for free … or at fees that you set.

Of course, readers can continue sharing links to your site for free.  But for those who want to actually republish your content on their site, and pay you for the right to do so, why not have that option?  Or at least, allow ad-supported free reuse/republishing with a republishing platform like repubHub?

At this point in your blog’s evolution, it’s another option worth considering.  Add a licensing tool plus syndication … you may be pleasantly surprised.










Free eBook: Online Publishers Share 7 Growth-Oriented Content Strategies

Learn from your online publishing peers. Content strategies and insights from online editors, bloggers and content marketers on the cutting edge.  Download now!










9 Comments

  1. Content Theft: Protect Your Blog From RSS Feed Scrapers - iCopyright
    May 23, 2013 @ 06:18:55

    [...] adding an instant licensing tool like the iCopyright Toolbar to your website, to make it easy to republish your content — [...]

    Reply

  2. Carrie
    May 23, 2013 @ 21:16:53

    please contact me to discuss some of the tools you describe

    Reply

  3. How To Monetize Your Blog (Part 1) - iCopyright
    May 29, 2013 @ 10:16:31

    [...] In addition to what’s been listed above, we believe that the natural evolution of a blog points to a content model that has yet to come into its own among smaller publishers:  make your blog “license friendly.” [...]

    Reply

  4. How To Copyright A Blog
    Jun 19, 2013 @ 04:40:00

    [...] attribution and a link back to your site.  Or, you may want to monetize your blog content, and license it for commercial [...]

    Reply

  5. Alice Cornelios
    Jul 04, 2013 @ 18:54:03

    Hi Rhon! I am interested in monetizing blogs and help other people figure out how to do it on their own pace. That is why I am oblige to ask this question. Is it possible for people to earn money in blogs using free blog platform?

    Reply

  6. Interactive Copyright Symbol | Content Licensing | Syndication
    Jul 25, 2013 @ 13:02:05

    [...] to obtain instant licensing and other options for reuse — making online content what we call “License Friendly”. But there’s a lot to be done to shift the culture back to a place of greater [...]

    Reply

  7. 3 Emerging Blog Content Monetization Strategies Worth a Look - iCopyright
    Aug 01, 2013 @ 06:58:04

    [...] know that our interactive toolbar gives you the ability to monetize content?  It makes your blog “license friendly”, by adding a virtual cash register to your content.  As well, the toolbar enables your visitors to [...]

    Reply

  8. Your Content Marketing Mix: Lessons from a Tag Sale - iCopyright
    Oct 14, 2013 @ 14:01:17

    [...] content, curated content, and republished content can all play a role in building traffic to your blog or website and enhancing your [...]

    Reply

Leave a Reply

*

Copyright 2010-2014 iCopyright, Inc.

The iCopyright logo is a registered trademark.