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FOR IMMEDIATE RELEASE
SIIA Selects iCopyright to Support Content Anti-Piracy Program
SIIA and iCopyright partner to provide SIIA members with tools to tag and monitor online content -- preventing copyright infringement and unlawful use
WASHINGTON, Feb. 28 /PRNewswire/ -- The Software & Information Industry Association (SIIA) has contracted with iCopyright, a leader in content marketing, content licensing and copyright permission, to use the company's iCopyright technology to allow SIIA member publishers to "tag" their digital content to combat copyright infringement. This initiative, part of SIIA's new Content Anti-Piracy Program, allows publishers to mark digital content, which will then enable SIIA to use the tags to search for this content to discover electronic piracy. In addition to assuring proper use, the iCopyright technology benefits users by allowing them to more easily comply with copyright laws and automatically obtain licenses, reprints and other services.
"iCopyright has proven expertise in the area of content licensing and copyright permission, and their iCopyright technology will allow SIIA to efficiently monitor our members' digital content to ensure that it is being used properly," says Ken Wasch, SIIA's President. "While the Internet has democratized the creation of, and access to, all kinds of content, it has also challenged the conventional understanding of copyrighted material and made it more difficult to prevent infringement and assure proper compensation for the use of copyrighted publications."
Outsell, Inc., a leading research and advisory firm that specializes in serving the information industry, estimates that 56 billion documents are transferred over the Internet each year, a significant number without proper permission.
"We view this as an ongoing partnership between market leaders to ensure that SIIA members' content is used properly and lawfully, while still allowing users to easily access and correctly use that information," says Mike O'Donnell, Founder and CEO of iCopyright "We plan to build on the success we have had to date to support the online publishing, content and information industries."
One of SIIA's main uses of the tags will be to monitor infringements by organizations. SIIA plans to start a corporate end-user anti-piracy program for its content publishers, much like the corporate end-user anti-piracy program it has conducted on behalf of its software members for close to 20 years. Through the use of the iCopyright "tags," SIIA will be able to identify where, and how often, a document has been used within an organization and whether the uses comply with the publisher's license requirements and copyright law. Such tracking will essentially provide a digital audit trail for SIIA and its content publishing members to follow.
About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit http://www.siia.net.
About iCopyright
iCopyright (www.icopyright.com) is the leader in online copyright protection and content services. As an intelligent copyright system for digital content, iCopyright helps publishers market, monetize and protect their online content. The Codie Award-winning service currently handles thousands of online permissions every day. iCopyright has generated millions of dollars in new licensing revenue for online publishers. iCopyright also markets Clip&Copy®, the online news alert and press clipping service that pushes iCopyright-tagged content to subscribers daily (www.clipandcopy.com).
Media Inquiries to iCopyright: Mike O’Donnell, CEO, iCopyright; 206-484-8561; mike@iCopyright.com.
iCopyright and Clip&Copy are trademarks of iCopyright, Inc. Other product or service names mentioned herein are the trademarks of their respective owners.
« Back to iCopyright in the News 2006
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