SEATTLE, Washington, April 14, 2008 -- iCopyright has entered into a digital content copyright protection and permission agreement with The Associated Press, providing online users of AP content with a Web-based method to license and share AP stories and photos for a variety of commercial and educational uses.

AP will display iCopyright links at the top and bottom of every AP-hosted story so users can easily use, share and license content instantly. AP will encourage subscribers to add the iCopyright tags to the AP stories they publish on their own websites. Publishers that deploy iCopyright tags earn revenue from reuse licenses while preserving copyrights and brand awareness.

"This online content reuse arrangement opens up a new source of revenue from rights, permissions and reprints of AP content while enhancing copyright protection and licensing," said AP Deputy Director/Business Development Bruce Glover. "iCopyright makes it easier to monitor copyright compliance and to identify pirated and misappropriated stories."

Mike O’Donnell, Founder and CEO of iCopyright, said, "We could not be more pleased and honored to be named the exclusive licensing agent for AP’s hosted content. Online users will be able to click the Email | Print | Post | Save | License links at the top of AP stories to easily use and share the stories, while respecting AP's copyrights. By encouraging all of its members to also add the iCopyright tags, AP is helping to set a standard that the entire digital content industry can emulate."

"We are very pleased to be one of the first news organizations already using iCopyright services to leverage this exciting development ", said Toby Leith, Content Licensing Manager for the Boston Globe. "For years, our customers have sought to create reprints based on AP content but with the Globe's logos and masthead for local use. Now, through iCopyright, they have a variety of service options to do just that!"

Jack Lail, Managing Editor/Multimedia for The Knoxville News Sentinel, who is already using the iCopyright links on Knoxnews stories and AP stories, said, “iCopyright is a hassle-free way of handling reprints. The customer gets instantaneous fulfillment. Everybody wins!”

iCopyright, the intelligent copyright service for online content, solves a problem that is common in online media: Allowing users to copy or redistribute desirable articles quickly and easily while protecting and tracking a publisher’s proprietary content on the World Wide Web. Without erecting barriers to content, iCopyright makes it easy for consumers of content to be respectful of copyrights when they wish to share content with others. Reuse options include formatted group e-mail distributions, instant desktop copies, instant web reprints, quality quick prints delivered overnight, and a variety of high-end custom reprints and e-prints. These services are available in free advertising-supported formats as well as modestly priced versions that users may purchase by credit card online.


            Example of iCopyright licensing services for AP articles, co-branded with
            the site that published the story.

About iCopyright®
iCopyright (www.icopyright.com) is the intelligent copyright system for digital content. Founded in 1998, the Codie-Award winning service currently handles thousands of online permissions every day. iCopyright has generated millions of dollars in new licensing revenue for online publishers. iCopyright also markets Clip&Copy®, the media monitoring service that pushes iCopyright-tagged content to subscribers daily (www.clipandcopy.com). In 2007, iCopyright was named one of the Top 100 Companies that Matter Most in the Digital Content Industry by EContent magazine.

Media Inquiries to iCopyright: Mike O’Donnell, CEO, iCopyright; 206-484-8561; mike@iCopyright.com.

AP Subscriber Inquiries to iCopyright: Andrew Elston, Director of Publisher Services, 206-839-8540; andrew@icopyright.com, or click here for more information.

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